Not sure if any of you parents have seen an in-game ad in some of the games your kids have played, but they can either be done kind of right or completely wrong. They need to give the players something in return for the view. This article discusses the new possibilities. What if brands offered DLC for free in exchange for watching a few commercials? It's an interesting idea, assuming it's done right.
You can read more about it here: http://www.gamasutra.com/view/news/34281/Opinion_InGame_Advertisings_Big_New_Play.php Comments are closed.
|
Like what we do? Want to see more? Donate to the site using the button below!
ArchivesCategories
All
|